Principals Message

As a proud Scottish educator with 29 years of experience, many of which have been spent here in the UAE, I am deeply committed to fostering a learning environment rooted in inclusion, excellence, and the well-being of every child. Grounded in the standards and expectations of the UK curriculum, I believe that quality education is not just about academic success, but about nurturing the whole individual.
Informed by the research of Dr. Shawn Achor and the principles of positive psychology, I am passionate about creating a school culture where happiness is not a byproduct of success, but a foundation for it. Achor’s work reminds us that when students and staff feel valued, connected, and positive, performance improves, relationships flourish, and resilience grows.
This vision and that of PACE Creative British School drives my approach: a school community where every child feels seen and heard, where diversity is embraced, and where both academic and emotional growth are prioritised. By embedding positivity, gratitude, and belonging into our daily practice, we cultivate not just strong learners, but kind, capable, and confident individuals.
Together, let us continue to build a school where joy and achievement go hand in hand, and where every child thrives.
Ian Campbell
Principal